Shoes Concept store design for Dungelmann
Briefing Dungelmann: Transform a highly successful but outdated formula into a modern shop that is in line with the Dungelmann store DNA. Tease the current customer very well and design a relaxed shopping experience. Create a clear profile for the women ‘s, men’s and children’s range.
Comments WSBDESIGN.COM: The new store concept challenge focused on the switch of the shopping behaviour of the current customer base. No longer a mass presentation per pair but a new focus on a fashionable presentation. Brightness and color experience was increased drastically by good light design.
WSB >> Every creative challenge starts with a strategic concept dialogue to define the Retail Marketing Strategy: Who are you, what do you want to accomplish? What is the DNA of customer-product environment? The DNA of the store is visualized in 3D in the design phase and is given shape in the turn key realization phase. Unique, commercially successful and distinctive. that’s our signature!
We know what really motivates people, what influences their buying habits. Our designers visit world cities like New York, Paris, Berlin to detect the last trends.