Realization
- Location Innbruck (AT)
- Time 3 weeks
- Size 150 m2
- Delivery Turn key
- Design WSBDESIGN.COM
- Development WSB Shopfitting
- Branche Optician
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Shop concept for Miller United Optics
Miller Optics in Innsbruck is part of United Optics with ten locations in the Innsbruck region. WSB has been approached for the new store concept.
Many sunglasses and prescription frames were already sold in this shop concept. But it only got more. This involves communicating a very clear pricing strategy to customers on the one hand and creating an experience on the other. The shop concept plays with light where it belongs. The counter and back walls have beautiful rich materials. We deliberately designed a typical Austrian shopping street.
About WSB
WSB designers turn your offline optical store into a commercially successful shop concept. Each store has its own style and the wishes of the owner. WSB thinks along with the customer and the sales staff. The interior must appeal to the client’s imagination, but also be efficient for the staff. WSB strengthens the store brand by creating an experience. We know what really motivates people, what influences their buying behaviour.