Realization
- Location Parijs (FR)
- Time 10 weeks
- Size 110 m2
- Delivery Turn Key
- Design WSBDESIGN.COM
- Development WSB Shopfitting
- Branche Jeweler
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WSB Design executes the interior design for the jeweler Maison Paillard in Paris
Maison Paillard is a leading jeweler with many world-famous clients. Under the inspiring leadership of David and Sarah, the team of specialists opens at a new location in Paris: 34 Avenue Niel, in the 17th arrondissement. Avenue Niel is a characteristic street in Paris, approximately 655 meters long and 30 meters wide, surrounded by classic Haussmannian architecture. The Ternes district is known for its chic, lively atmosphere with a mix of elegant buildings, boutiques, and markets. An authentic Parisian setting, perfectly suited to the character of Maison Paillard.
About Maison Paillard
Maison Paillard was founded in 1952 by Victor Cohen, who established his first workshop in the Le Marais district. The name of the house is a tribute to his first workshop manager, Raymond Paillard. In 1989, his son David Cohen joined the family business after studying gemology in Antwerp. Under his leadership, the brand became a well-established name in the French jewelry world.
In 2009, Maison Paillard opened a second location at 28 Avenue Niel, which also included a second workshop. The house is renowned for its craftsmanship in creating jewelry with diamonds and other gemstones, using both traditional handcraft techniques and modern 3D modeling. Clients can personally attend the setting of their diamond, a unique experience that makes the craftsmanship tangible.
WSBdesign.com — the specialist in store design for jewelers and opticians worldwide
WSBdesign.com is an international family business that has been active since 1958 in designing and realizing high-quality interiors. The focus is on retail, but in recent years WSB has increasingly designed exclusive office and residential environments as well.
With a team of around 60 professionals, including interior architects, cabinetmakers, and project managers, WSB offers a complete turnkey service: from concept development and design to production and installation. In France, Switzerland, Luxembourg, and Germany, WSB is especially known for its high-end store concepts for jewelers and opticians.
What sets WSBdesign.com apart from others is its integrated approach: everything under one roof. This allows us to combine high-quality design with competitive pricing and clear planning. Planning is planning.
Want to know more? Renovation plans? Contact one of our interior architects for a brainstorming session.