In Gold We Trust
In Gold We Trust is a brand based on men, women and children. The brand was founded by the two brothers Eric and Victor Franzel. In a short period, the streetwear brand has gone from a few products to a webshop with many products, such as sweaters, hoodies, T-shirts, jogging pants and wind breakers.
Background Identity Shop Concept
The name In Gold We Trust comes from the Golden age. The Golden age was the theme of the fashion show in fashion week, it turned out to be very popular. The clothing in fashion week has become such a success that Eric and Victor Franzel started doing something with it, it tasted like more..
The brand made big steps both nationally and internationally. Artists like Future, Lil Kleine, Ali B, Chris Brown, Mr Probz, 6ix9ine, Wacka Flacka, Tyga and French Montana are big fan, despite the international allure, they remain faithful to the city of Amsterdam.
Every creative challenge starts with a strategic concept dialogue to define the Retail Marketing Strategy: Who are you, what do you want to accomplish? What is the DNA of customer-product environment? The DNA of the store is visualized in 3D in the design phase and is given shape in the turn key realization phase. Unique, commercially successful and distinctive. that’s our signature!
We know what really motivates people, what influences their buying habits. Our designers visit world cities like New York, Paris, Berlin to detect the last trends.
Qestions? Call the WSB Architects: + 31 33 2771714.