Realization
- Location Genève (CH)
- Size 50m²
- Delivery Turn key
- Design WSBDESIGN.COM
- Development WSB Shopfitting
- Branche Optician
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The Wow Factor for Fouchault Opticiens in Geneva
Romain Fouchault and his team are known in the optical world for their exceptional professionalism, their premium eyewear selection, and excellent lens technology. Fouchault Opticiens, founded in 1875, is located at a landmark spot at 5 Rue du Vieux-Collège. They work with brands such as Theo Eyewear, Barton Perreira, Moscot, Garrett Leight, Chrome Hearts, Anne & Valentin, Thierry Lasry, and Jacques Marie Mage. As a result, Romain offers a distinctive style and high-quality eyewear.
From Design to Execution: Custom Solutions for Fouchault Opticiens
Although the old store interior still looked neat, Romain wanted to create a real wow factor. That’s why he engaged WSBdesign.com. Rick Schreuder explains: “The conversation with Fouchault gave us a clear direction for the concept: an atmospheric design, the use of pure materials, and attention to detail. With 3,000 pairs of glasses in stock, every millimeter required optimization. We handled the project on a turnkey basis. In addition, dismantling and installation were arranged locally. As a result, everything ran like a well-oiled machine.”
About WSB: High-End Interior Design and Fit-Out
We design interior concepts that translate a brand’s or company’s identity into a commercial and functional space. Additionally, WSB stands out for its attention to detail and smart routing solutions. Furthermore, we have the ability to combine aesthetics with practical functionality.
In Switzerland, WSB has delivered turnkey store interiors for Schmutz Opticiens in Fribourg, Optique des Arcades in Neuchâtel, La Grande Lunetterie in Monthey, Schmuck Atelier Miah in Winterthur, and the Leica Store in Zürich.