Partnership in quality and design

Rick Blankenstijn of WSB: The collaboration with jewellery designer Frank Hellinx of Bilzen was very constructive. Frank is an entrepreneur with extensive specialist knowledge of his field and very skilled in helping his customers. In the shopping centre ‘De Commanderie’ in Bilzen, Jeweller Hellinx bought a conspicuous location, at an A1 location with lots of parking space right at the door. Jeweller Hellinx is located next to Hunkemoller and opposite Fashion and the Spar supermarket.

Between the ‘visual violence’ of these large labels, WSB’s briefing was to design a shop that is inspiring both in daytime and at night, with high security requirements, many displays, and a friendly contemporary ambiance inside. It was an eminent success. Sales are great, Frank Hellinx is very satisfied, so I am happy too!

WSB creates and realizes Successful Retail Design.

Every creative challenge starts with a strategic concept dialogue to define the Retail Marketing Strategy: Who are you, what do you want to accomplish? What is the DNA of customer-product environment? The DNA of the store is visualized in 3D in the design phase and is given shape in the turn key realization phase. Unique, commercially successful and distinctive. that’s our signature!

We know what really motivates people, what influences their buying habits. Our designers visit world cities like New York, Paris, Berlin to detect the last trends.

We create commercial retail and B2b environments for clients since 1958 with a team of about 50 passionated people. WSB has its own architects, project supervisors, budget controllers, furniture makers, injectors, shopfitters and mechanics. The complete team offers WSB the ability to follow and check the processes in the different phases of implementation carefully. The realisation of turnkey complete projects is one of our services that customers appreciate.

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Review design jewellery Hellinx about WSB
Hellinx Jewellery Design

Frank: “It was so much fun to work with WSB. Pity we could not have the shop renovated by WSB every month. From the first phone call on, everything went so smoothly. Agreements were fulfilled, no delays, no rescheduling. The finishing was really dotting the i’s, without any extra cost. Deal is deal for WSB.”


About WSB

  • LOCATION: De Commanderie in Bilzen (BE)
  • OPPERVLAK: 172 m2
  • DELIVERY: Turn key by WSB
  • DESIGN: WSB Retail Design
  • REALISATION: WSB Interieurbouw

More info?
mail or callcall Rick Blankenstijn: + 31 33 2771714