Interior design for Deto Fashion Mall

Deto Jeans in Axel is a beautiful WSB retail design! This fashion mall in Axel draws many customers from both the Netherlands and Belgium.WSB Shop Concept translated the architecture of the building to a ‘flying and airports’ experience. The interior is characterised by pure and robust materials, such as blue steel and solid wood planks.

Rick Schreuder about Successful Retail design: I design interior project by challenging myself every time to give a creative reply to the following questions: “How to create brand experience? How to discern my shop from others, and how to position myself as an entrepreneur? How to create added value? How to extend the visit length? This way, each project shifts my limits and those of the client.” Also curious to see a commercially successful shop concept? Call WSB for an inspiring discussion. 033-2771714.

About Deto Jeans: On 10 January 1977, Toon Deij launched a business that would grow into an amazing commercial venture: Deto Jeans was founded. The start of a leisure clothing empire that has meanwhile grown into an icon, both in the Zeeuws-Vlaanderen area and far beyond. After tumultuous developments, changes and growth, the branches in Axel and Sluis are today run by Siska Deij and her sons Jogi and Junior. Together with a team of enthusiastic employees, they are convincing proof of a flourishing trade in brand clothing. And it all started as a boyhood dream of an adventurous street urchin from the village of Axel.

Unique design of interior and therefore leading.

WSB is an internationally leading designer of store concepts in fashion, shoe fashion, jewellery and opticians. WSB is active in the Netherlands, Germany, Belgium, Luxembourg and France. WSB works for both fashion brands and individual shops.

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About WSB

  • LOCATION: Axel
  • DURATION: 4 weken
  • SHOPAREA: 480 m2
  • DELIVERY: 2012
  • DESIGN: WSB Retaildesign
  • REALISATION: WSB

More info?
mail or callcall Rick Schreuder: +31 33 2771714